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Today, Baird Capital's venture capital team announced its investment in Crayon, the leading competitive intelligence platform that helps mid-sized and large enterprises capture, analyze and act on competitive intelligence to drive better execution & decision-making in all areas of the business.

Baird Capital led the $22 million Series B financing round with participation from Baseline Ventures, Bedrock Capital, and C&B Capital. Crayon also welcomed Gaingelsas an investor as part of its commitment to diversity, equity & inclusion. Crayon will use the funding to accelerate product development and expand its team.

“Companies are drowning in data today and dedicating more resources – both technology dollars and human capital – to better understand and make use of it,” said Benedict Rocchio, Partner with Baird Capital and new board member of Crayon. “As a longtime active investor in the marketing technology space, Baird Capital saw the clear need for how Crayon's approach streamlines the vast amounts of data with a single source of truth for all competitive insights. Jonah Lopin and the Crayon leadership team have a proven track record of building marketing tools that simplify this level of complexity at scale. They are putting marketers in the enviable position of offense, pursuing ideas they know will work and mitigating the risk of being blindsided by a competitor.”

To learn more about the Crayon investment, click here for the full press release.