HONG KONG/LONDON (19 April 2023) – Today, Vega Global (“Vega”), a portfolio company of Baird Capital, and a market-leading end-to-end provider of audio visual and video collaboration solutions, announced the appointment of Steven Medeiros as CEO. Former CEO, Huaming Gu, will transition into the Executive Chairman role, aligning the interests of the Vega Board.

Medeiros joins Vega with 30 years of Enterprise Software and Services (SaaS) leadership across APAC and North America. Most recently, Medeiros served as General Manager of Alida, a leading provider of total experience management platforms, leading the expansion of the group’s APAC business. Before that, he was CEO of NTT Ltd Hong Kong and Macau, the largest and most profitable business unit in Asia Pacific. Prior to NTT, he held senior leadership roles at Kony (acquired by Temenos), SAP, and other prominent technology companies.

“I am pleased to join Vega to continue its 35 years of history as the #1 AVI Systems Integrator in Asia and Middle East, while transforming the organizational focus on IOT, AI and Client Experience.” said Medeiros. “I’ve been in Hong Kong for over 16 years, and Vega’s reputation in the region is undeniable. I look forward to building upon the continued success in delivering superior solutions to our clients.”

“We’re delighted to have found Steven and to be expanding our leadership team,” said Gu, “With his exceptional track record in the IT industry, coupled with the strong team we already have in place with deep experience in AV, I am confident we are best positioned to take advantage of this constantly evolving market.”

Vega is coming off a year of historically high demand for its product and services and continues to grow and invest in markets throughout the APAC and MEA regions with a focus on delivering enterprise-level unified communications systems integration, remote collaboration services, and digital workplace solutions. Working with leading technology partners, Vega designs, delivers, and maintains cutting-edge IT/AV solutions that enable our client’s workplaces by optimising their real-estate capital investments and operations.

About Vega Global

Founded in 1986, Vega started as a local distributor of audiovisual equipment and has evolved into a world-class solutions and services provider to meet the diverse needs of clients around the world. Today, Vega employs more than 650 professional staff working across more than 25 offices in Asia Pacific and Middle East. With its knowledge, experience, and presence worldwide, Vega has been the preferred partner of enterprises and Fortune Global 500 companies to fulfil their audiovisual, video conferencing, and collaboration technology requirements.

About Baird Capital

Baird Capital manages two investment platforms: Global Private Equity and U.S. Venture Capital and makes investments in B2B technology & services-focused companies around the world. Having invested in 337 companies over its history, Baird Capital partners with entrepreneurs and, leveraging its executive networks, strives to build exceptional companies. Baird Capital provides operational support to its portfolio companies through teams on the ground in the United States, Europe and Asia, a proactive portfolio operations team and a deep network of relationships, which together strive to deliver enhanced shareholder value. Baird Capital is the direct private investment arm of Robert W. Baird & Co. For more information, please visit BairdCapital.com.

Baird Capital Partners Europe Limited is authorised and regulated by the Financial Conduct Authority.

Baird Capital Public Relations

Rachel Berkowitz