Baird Capital portfolio company Upfront, the patient engagement and access platform, announced this week the acquisition of PatientBond, a leader in consumer science for healthcare, creating a single enterprise technology solution to drive patient acquisition and loyalty. Baird Capital’s Venture team announced its investment in Upfront in 2020.

Upfront's pioneering technology ensures every patient completes necessary care. Since 2016, the company has supported millions of patients through its market-leading digital platform, now serving more than 4,000 locations. The acquisition is a result of Upfront's commitment to tackling healthcare's mounting challenges around technology fragmentation, a complex friction point for health systems as providers are overburdened and patients fall between the cracks due to siloed communication.

To learn more about the announcement and what’s ahead for Upfront, click here.