Tech Services & Software Overview

Learn more about our thesis, as well as our sectors of interest, investment criteria, and relevant experience.

The global landscape for technology services and software is undergoing swift transformation, fueled by advances in artificial intelligence (AI), automation, and data analytics. As a result, technology is increasingly viewed by organizations as a fundamental driver of competitive advantage, and we expect this trend to continue as the technology ecosystem continues to evolve.

To stay ahead, many organizations are modernizing their infrastructure with scalable, software-centric solutions that enhance productivity, optimize repetitive tasks, reduce costs and leverage data-driven insights to guide strategic and operational decision making. This trend not only accelerates growth for specialist software vendors but also increases demand for technology service providers, who play a crucial role in helping businesses unlock the full value of their technology investments through digital transformation and navigate the increasingly complex technology landscape.

At the same time, technology advancements are giving rise to new risks and threat vectors for organizations. The expanding attack surface created by widespread cloud adoption, connected devices, and the automation of critical business processes increases exposure to cyber threats, data breaches, and operational disruptions. As organizations rely more deeply on digital infrastructure and proprietary data to drive competitive advantage, the potential financial, reputational, and regulatory consequences of cyber incidents have grown significantly. This heightened risk environment is a central driver behind the surging demand for robust cybersecurity software and services, as organizations seek advanced solutions to proactively identify, prevent, and respond to ever-evolving security threats.

Subsectors of Focus & Investment Experience

Our tech services and software investment activity is focused on B2B software and white-collar services businesses addressing the following areas:

Data & Analytics
AI Enablement & Process Optimization
Digital Transformation
Cybersecurity

Baird Capital has a 35+ year track record of investing within the tech services and software ecosystem across the globe, which gives us a global perspective on the characteristics of successful market leaders. We are actively pursuing new investment opportunities in North America and the United Kingdom, particularly those with international expansion potential where our experience, global network, and resources can add meaningful value. Prior representative investments in the space include:

EvoluteIQ is a native AI platform that can be used to automate end-to-end processes across any industry. Founded in 2019, EvoluteIQ redefines automation of complex business process through its breakthrough platform (EIQ), underpinned by its proprietary Agentic Mesh Architecture {aMa}, and the AI Workbench. The platform delivers measurable outcomes across mission-critical operations in banking and financial services, insurance, healthcare, telecommunications and manufacturing by orchestrating complete end-to-end business workflows instead of the traditional point-solution approach.

Based in London, JMAN is an international commercially focused data consultancy. Founded in 2013, JMAN delivers a range of solutions combining consulting, data science and data engineering capabilities that address the growing need for investment and value creation initiatives to be driven by data, at pace. JMAN combines the commercial mindset of a management consultancy with the agility and skillset of a technology company to value creation solutions across sectors and geographies, with a primary focus on the private equity industry.

Blackcloak

BlackCloak is a digital protection platform that provides holistic cybersecurity and privacy protection for high-profile individuals, executives and their families from threats outside the office and in their personal lives. The company's bespoke solution addresses the shortcomings of outdated, consumer-grade options by delivering an enterprise-grade platform that provides the most robust personal protection available for high-profile individuals at risk of sophisticated attacks.