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Our Investment Criteria


The following four key pillars underpin our investment strategy:

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Exclusively B2B Technology & Services, with business models/or serving end markets we know well

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Founder-focused, where our reputation for being a reliable, straightforward and honest partner resonates

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Geographic growth ambition, where we can leverage Baird's brand and relationships to support companies' growth

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Flexible capital approach, with the ability to invest $25-80m into minority growth equity and majority buyouts.

Working With Us


Our Investment Themes


We invest in B2B Technology & Services businesses across a broad range of sectors, underpinned by long-term macro drivers, where our experience and networks can further accelerate growth. Some of these areas of particular interest to us are:

Pharma Services

As the global pharmaceutical and biotech market continues to grow, so does its reliance on outsourced services. Now more than ever, pharma businesses are heavily reliant on their outsourcing partners to do business. 

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Sustainability

We’ve noted the confluence of challenges created by aging infrastructure, climate change, population migration, energy transition and resource scarcity and the need for innovative solutions to meet these issues.

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Tech Services & Software

The tech services and software landscape is evolving rapidly with developments in areas such as AI, automation, and data driving significant technological change. This is creating opportunities for specialized tech enabled solutions to drive transformation and manage the increasingly complex risk landscape.

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Recent Investments


Learn more about the team’s investments in our portfolio.

Team